Current location:travel >>
China's booming online audio and video industry tops 1 billion users
travel2916People have gathered around
IntroductionChina's internet audio and video sector is experiencing explosive growth, with the user base surging ...
China's internet audio and video sector is experiencing explosive growth, with the user base surging past 1 billion for the first time, according to a new report.
Released by the China Netcasting Services Association during the 11th China Internet Audio and Video Convention in Chengdu, the report reveals that as of December 2023, internet audio and video users reached a record 1.07 billion, accounting for a staggering 98.3 percent of all internet users in China.
This dominant position is further solidified by the widening gap between internet audio and video and the second-ranked application category, instant messaging. The user base disparity grew from 1.84 million in 2022 to 14.1 million in 2023.
The report also highlights the industry's economic significance. The market size of China's online audio and video industry, encompassing long-form video, short video, live streaming, and audio, surpassed 1 trillion yuan ($138.4 billion) for the first time in 2023, reaching over 1.15 trillion yuan. Additionally, the sector boasts over 660,000 enterprises primarily focused on online audio and video businesses.
Zhou Jie, deputy secretary-general of the China Netcasting Services Association, emphasizes the industry's dual role as an economic engine and job creator within the digital economy. By the end of 2023, the number of professional online content creators in China had skyrocketed to 15.08 million, the report reveals.
The report further explores the significant contribution of short videos and live streaming to consumption, particularly when integrated with e-commerce and cultural tourism platforms. Over 70 percent of internet audio and video users make purchases after watching short video or live streaming content, with over 40 percent considering these platforms their primary shopping channel.
"The internet audio and video industry has also played a vital role in advancing the rural revitalization strategy," said Zhou. Notably, the majority of new internet audio and video users in the past two years originated from rural areas. The report details a significant user base increase in rural areas compared to urban areas: 12.6 percent and 6.8 percent year-on-year growth in 2022 and 2023, respectively, compared to urban growth of just 2.1 percent and 1.9 percent.
Hu Zhengrong, director of the Institute of Journalism and Communication at the Chinese Academy of Social Sciences, emphasizes the importance of technological advancements for the continued development of the internet audio and video sector. He identifies artificial intelligence as the key driver for future innovation.
"Intelligent internet audio and video services will unleash new quality productive forces for the development of both China's culture and economy," Hu said.
The CIAVC, China's largest national-level event dedicated to internet audio and video, this year attracted over 2,000 companies and organizations within the industry, with nearly 10,000 participants.
The event also saw the launch of the "Seeing China" Global Broadcasting campaign, aiming to share Chinese culture with a global audience. This initiative will involve broadcasting 100 audio and video works on 100 overseas mainstream media outlets and online audio-visual platforms.
Tags:
Reprint:Friends are welcome to share on the Internet, but please indicate the source of the article when reprinting it.“Global Graph news portal”。http://tanzania.whetstonetavern.com/article-92d199814.html
Related articles
The foods that cancer experts want you to stop eating
travelEnjoy eating a bacon sandwich, a few slices of chorizo, cake or maybe even a pint of beer? Well, the ...
【travel】
Read moreCERAWeek kicks off, focusing on global multidimensional energy transition
travelHOUSTON, March 18 (Xinhua) -- CERAWeek, known as a superbowl forum in the global energy industry, ki ...
【travel】
Read moreJapan records a trade deficit for the third straight fiscal year despite recovering exports
travelTOKYO (AP) — Japan recorded a trade deficit for the third straight fiscal year as the costs of energ ...
【travel】
Read more
Popular articles
- Liz Hurley's nephew
- Columbia University president to testify in Congress on college conflicts over Israel
- Ryan Garcia accuses Devin Haney of committing a 'hate crime' after he shoved troubled boxer
- Jamelia reveals the REAL reason for her sudden exit from Hollyoaks
- How Rita Moreno uses honors like an upcoming public television award to further her philanthropy
- Billionaire Barry Diller and fashion designer wife Diane von Furstenberg pay $45million for 1.5
Latest articles
FBI says an infant abducted from New Mexico park has been found safe; a suspect is in custody
Taylor Swift fans are scammed out of more than £1 million by ticket fraudsters
Paris 2024: Roster of more than 10,000 Olympians is still forming, but trials await for thousands
Columbia University president to testify in Congress on college conflicts over Israel
Signatures submitted for 'top two' primary election in Republican
3 Vietnamese land rights protesters released early from prison — Radio Free Asia
LINKS
- Five rescued after yacht runs aground on Banks Peninsula
- Nine apologises for using digitally altered image of Animal Justice Party MP Georgie Purcell
- Nairobi fire: At least 29 injured in Kenya gas plant explosion
- Judges sceptical of Trump's immunity claim in election subversion case
- Australian town of Marble Bar clocks 26 consecutive days over 43 degrees Celsius
- NASA's historic Mars helicopter Ingenuity grounded for good after 72 flights
- Year in Politics: The year of three prime ministers and a swing to the right
- Westfield Bondi Junction evacuated after alleged stabbing and shots
- Chilean vet helps dogs, cats and rabbits injured in wildfires
- Funding needed to take show aimed at disabled communities around Aotearoa